Consultant & fractional CMO for omnichannel consumer product brands
Nice to meet you!
My name is Pilar. I’m a marketing consultant based in San Francisco. Most recently, I led marketing and product innovation at Alter Eco Chocolate and Blue Bottle Coffee. I started my marketing career in brand management at Clorox. I received my MBA from Wharton and undergraduate degree from Harvard.
Let’s connect!
Work
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Rebrand for Alter Eco Chocolate
Rebranding food that’s clean for you and green for the planet
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Omnichannel Brand for Blue Bottle Coffee
Translating a cafe brand to wholesale and ecommerce products
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Scentiva Product Line for Clorox
Creation of a sub-brand that delivers scent plus cleaning power
Services
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Fractional CMO
Deliver strategy, goals, and key performance indicators for profitable growth. Evaluate agencies and employees. Implement changes if needed. Upskill high potential manager/director-level marketers to lead the function. Check in to course correct and advise. Enables your team to move forward with conviction.
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Product Development
Develop product and packaging that sells AND hits your margin hurdles. Guide your cross functional team to launch. Smart product development grows revenue without breaking the bank or team.
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Brand Development
Develop a mission, tone of voice, and visual identity that resonates with your consumer and differentiates you from competition. A strong brand increases the efficiency of every marketing dollar.
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Entrepreneur Packages
Smaller and quicker brand, product innovation, and marketing packages designed for entrepreneurs.