Services
Competencies
Fractional CMO
Uplevel your marketing strategy and/or team.
Marketing Plan - Clarify messaging. Evaluate ROI and strategic role of each marketing channel. Allocate resources (budget, people).
Resourcing - Ensure team is structured to execute marketing plan. Evaluate employee and agency roster. Implement any needed changes.
People Leadership - Set monthly goals and scorecard for employees and agencies. Upskill existing Manager/Director-level marketer to lead the function. Check in periodically to course correct and advise.
Product Innovation
Develop product and packaging that sells AND hits your margin hurdles. Guide your cross functional team to launch.
Consumer Research - Run qualitative & quantitative consumer testing and scanner data analysis to chose a winning product concept.
Product & Packaging Development - Oversee process. Manage the tradeoff between consumer benefit and company product margin.
Launch Plan - Create omnichannel marketing launch plan across shopper marketing, advertising, influencer, PR, email, website, and social.
Brand Development
Develop strategy, copy, and visual identity that differentiates you from competition. A strong brand increases the efficiency of every marketing dollar.
Brand Positioning - Conduct consumer research. Identify your north star consumer and why they will choose your brand over competition.
Design - Oversee designers to implement your brand across website, packaging and other key assets.
Marketing & Sales Communications - Onboard your marketing and sales teams to own the brand positioning.
Entrepreneur Packages
Consumer Research
+ Brand Positioning
What you get: The inputs you need to brand everything from your website to your packaging.
Description of your north star consumer
Tagline and Mission Statement
Mood board
All informed by 3-5 30-minute consumer interviews
starting at $5,000
Marketing Plan 1.0
What you get: A plan that fits your resources and enables you to focus on the 1-2 marketing outlets that will most drive sales.
Recommendation identifying the 1-2 marketing channels to focus on (e.g. Instagram vs. PR vs. influencer mailings)
Communication priorities (what to say) for each marketing channel
Recommended next steps for setting up each marketing channel
All tailored to your resources (hours and budget)
$5,000-$25,000
Product Positioning
What you get: Clarity on who you’re selling to and what differentiates your product from competition.
2 hour working session
Prioritized list of product claims that you can apply to packaging, product pages, and all marketing communications
2 rounds of feedback on product packaging
starting at $3,000
Hourly Advising
What you get: A thought partner with general management experience across marketing, sales, finance, R&D, and supply chain.
