Rebrand for Alter Eco

Alter Eco was a fifteen year old brand with an unmatched track record for environmental sustainability but a sluggish performance at shelf.

I revised brand positioning, tone of voice, visual identity, and messaging. Then brought it to life across all consumer touchpoints including packaging, website, social media, PR, influencer, shopper marketing, and advertising.

As a result, base velocity increased nearly 30% at our top customer (>15% channel wide) and our social media engagement rate tripled to 2x the food & beverage industry average.

Alter Eco Brand Refresh Marketing Strategy Positioning and Packaging
Alter Eco Brand Refresh Marketing Strategy Positioning and Packaging
Alter Eco Brand Refresh Marketing Strategy Positioning and Packaging
Alter Eco Climatarian Diet Marketing Campaign Shirt - Pilar Ochi
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Alter Eco Climatarian Diet Marketing Campaign - Pilar Ochi

Special thanks to: Alter Eco, Modern Species

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