Growth Strategy for Clorox Toilet Wand

As consumer demand for convenient cleaning solutions grew, Clorox noticed strength in its wipes business and wondered if it could drive the same success in the toilet cleaners category.

I led a cross functional team in devising a strategy to drive household penetration and usage of Clorox ToiletWand through simplified messaging, shopper marketing on starter kits, and more efficient scaled marketing communications featuring multiple products.

This resulted in a double digit compound annual growth rate the following two years.